Streamlining Operations

CLIENT: HomeMuse E-Design Solutions
Industry: Interior Design

via Honeybook

About the Client: 
HomeMuse E-Design Solutions aims to provide accessible and cost-effective interior design services for all homeowners looking to improve their home aesthetics. 

Project Overview: 
Propose and execute an automation for better client experience for custom-made services provided by HomeMuse. Additionally, host scheduling for client calls, connect preferred softwares, store all files in one place, and take client-intake forms.

I. Planning:

Pain Points:

  • Client currently has no system built to connect orders from the site to enroll into customer portal.
  • Client has no experience with automation workflow.
  • Questionnaires should be sent automatically once enrolled on the customer portal.
  • Any repeating email-related operations such as reminders, follow-ups and notifications are manually sent out.
  • Client is in need of consultation calls for customers to book for various services.
  • Improve overall quality of customer experience.

Software Preferences: 

  • Honeybook
  • Zoom
  • Google Mail and Calendar
  • Microsoft Office
  • Squarespace

II. Manual Workflow Setup

Customer Purchases the Service

The client currently uses Squarespace for all checkouts. Although there is currently no direct way to automate by strictly identifying specific products to be enrolled in the Hoenybook customer portal, the Client opted in to use a form from Honeybook to manually fill out to verify the purchase as well before starting any steps of the service.

Client Verifies the Purchase

After verifying the purchase, HomeMuse will then add the client into a form via a protected page with the details of the customer so the automated workflow would start.

III. Visual Mapping of Automated Workflow

Honeybook Profile for Customer

Trigger: Client enters the automated workflow once the Honeybook form is filled out. Honeybook automatically creates a project based off the form, categorizing them into their respective custom service.

Welcome Message Sent

Customer receives a welcome email with the inclusion to fill out a questionnaire for their custom service. 

Conditional Logic:

If the customer filled out the form in a span of 48 hours:

A Thank You email is sent out, with another prompt to book their virtual meeting in the next few weeks.

If the customer has yet to fill out the form in a span of 48 hours:

An email reminder is sent every couple of days to follow-up until the questionnaire is filled out.

Questionnaire Form is Filled Out

Customer is emailed to book a session created inside Honeybook in a few weeks span.

Conditional Logic:

If the customer books a session in a span 72 hours:

A Thank You email is sent out, with booking information details, as well as instructions on what to prepare during the session.

If the customer has yet to fill out the form in a span of 72 hours:

An email reminder is sent every couple of days to follow-up until a session is booked.

Consultation Session Booked

Customer receives a "Thank You" email with booking information details, as well as instructions on what to prepare during the session.

HomeMuse prepares Final Packet

HomeMuse will personalize the email to send the client as each final packets vary from one another. However, an email template is provided as a skeletal guide.

Service is complete; customer exits the workflow

Due to limitations and confidentiality of the project, only a visual mapping is provided below. 

Working with Renan has been a total game-changer for my business, Home Muse. He helped me update and streamline my website, making it not only more beautiful but more functional. He also integrated HoneyBook and built out a full client workflow that has made my process so much smoother and more professional.

ERIN TURTENWALD
Founder of HomeMuse E-Design Solutions

See: Magazine Design for Create! Magazine, Issue 40

See: Book Interior Design for The Curator's Salon